Deconstructing Justin Over His Head
I figured I try to take a stab and try to dissect the Conservatives strategy behind their recent Justin Over His Head advertising campaign.
I did not think much of it, until I started noticing the ads are mostly being played during Blue Jays and Leafs games. The Conservatives are trying to target the male demographic in their thirties and forties. That’s why they show images of Justin wearing a tank top, or his Movember moustache.
What does the average, sports watching male in his thirties or forties think when he sees an attractive man taking off his shirt?
But I don’t fully understand though why the Conservatives are pointing out that Justin was a white water rafting instructor when advertising on a sports channel. And it’s interesting they listed camp counsellor, because as I was discussing with some friends, that is something the average canadian has done.
These ads are mostly about image, and image is something that is very strong for Justin. The Conservatives are trying to implant their own image of Justin in the “male brain.” I don’t believe at all that these advertisments are designed to target women, an area which I suspect Justin is very strong. It will be interesting to see how the Conservatives will reach out to women in the Justin era.
Ultimately, what the Conservatives are trying to do is figure out the best way to approach “Justin,” before election season comes. They are testing the public’s response to various messages about Justin, define what works best, and see how the Liberals respond. They may also be trying to get a feel for the timing of the next election, which could come sooner than expected.
Thoughts on the 2013 Liberal Leadership Vote
I figured I should try to revive my political blog.
I signed up to vote in the 2013 Liberal Leadership Vote because the party opened it up to all Canadians. You did not have to be a member of the Liberal Party, all you needed to be was a supporter, and not a member of any other political party. I think this is a very good idea, and for the first time ever has allowed me to participate in any kind of party process.
Is there anything more disheartening when a party forms its policies behind secret closed doors where only members are invited?
The only thing that really has been bothering me about the vote, however, is that I know very little about the candidates, besides the fact that Justin Trudeau is supposed to win. I know more about the US political primary candidates than I do about the LPC Leadership candidates. Sure, there were some live streamed debates, but they were always at times when I was busy. Sadly though, there were no highlights of the debates on national news, nor did the Liberal Party post any highlights or snippets of those debates on social media.
The candidates did not make any attempt to engage me, except during the last week of the campaign when I finally started receiving calls from the candidates. I do not understand this when it is so easy to do nowadays with social media.
So this is some of my thoughts. While not perfect, I hope the trend of inclusion and involvement continues to grow in Canada’s political systems.
A Loophole in Bill C-30
I’m no legal expert, but because I work in the telecommunications industry, I am interested in Bill C-30 and was reading through it.
Something caught my attention, so I thought I would share it. Schedule 2, Partial Application of the Act, part 1, states that telecommunication providers who transmit communications on behalf of other telecommunications service providers are excluded from the act in respect to the services provided to other providers.
So here’s the situation, if you have a resold Internet connection from a reseller that is not back-hauled to their network—traffic remains exclusively on the host provider’s network—then theoretically your Internet connection is excluded from the act. This is because the host provider does not provide the service to you, but on behalf of the reseller, and also because the reseller does not control the apparatus through which traffic flows. This is not true in all cases of resold Internet traffic, in a lot of cases network traffic is back-hauled (sent) to the reseller’s network—and I’m sure in those cases the act applies—but there are cases where the traffic remains exclusively on the host provider’s network.
Now, this doesn’t mean the loophole will exist permanently. Section 5(4) of the bill gives the Govenor in Council the power to amend Schedule 2 by adding, deleting or changing what’s excluded in this schedule. What exact process must be done to change this schedule I do not know.
Finally, I suspect the host provider still has the right to voluntarily provide information to authorities should they decide to do so. But I hope this demonstrates one of the complexities in enforcing this bill.
laurathecanuck asked: You asked "what about the environment?" Well Hudak and the PC don't care about the environment. The Liberals tooks a step forward with the Green Energy and Green Economy Act, but Hudak will take us two steps back. Agree?
That seems to be the case. I may also question what the NDP’s intentions are with the environment. They want to remove the HST from the cost of gasoline, which doesn’t exactly make sense if you’re trying to promote the use and sales of hybrid and electric vehicles. Also, removing HST likely won’t lower the price of gasoline, oil companies will just jack up the price knowing the consumer has the capacity to pay more.